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What is the philosophy behind the development of the MINI?

Go-kart handling, iconic design, highly individual personalisation and creative use of space: the characteristics that make a MINI haven’t changed since the launch of the classic 1959 design by Sir Alec Issigonis, which lasted more than four decades (until 2000). The new generation adds state-of-the-art technology, modern levels of safety, quality and reliability to traditional MINI values, such as optimum interior space within compact exterior dimensions. Whatever form the MINI comes in, the key to driving fun remains: a long wheelbase, short overhangs and a low centre of gravity – all to keep the go-kart feeling very much alive and well.

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